Rethink Your Website Privacy Policy

A website privacy policy is crucial for any online business. Not only does it protect you from potential legal action, it also increases potential clients’ trust of your company. Although you may have a privacy policy in place already, there could be fatal flaws it. Therefore you may want to rethink your website privacy policy.

One mistake that many companies make is to use a template and/or copy and paste from another site. There is nothing wrong with using a template, but you must update it to reflect your specific use of the data collected on your site. It is also an absolute necessity to reflect all the uses you may have for the data. This means that your website privacy policy must also include any offline uses like direct mail or phone contact.

Since website use, collection methods and styles of website are in constant flux, it can be difficult to ensure your privacy policy is accurate. This can lead to a number of legal issues. A good way to ensure that everything on your site, including your policy, is up to date is to hire a website maintenance company because they will be able to handle everything you may or may not know about, and then some.

Some things to consider when writing your website privacy policy is that any site you connect to may use information from your site. This makes it is necessary to understand the other site’s privacy policy and their data collection methods. Another consideration is that each state or country will have different laws surrounding privacy. So, a way to protect yourself is to clearly state that the use of the site will be governed by laws in the state or country in which the web site is based.

About Sangeeta

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime. Google+

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