Mobile Website Design Should Realize One Thing: Impatience

The primary concern for all successful businesses is to know their target market inside and out. As more people are using their mobile devices and smartphones to access the Internet these days, that also entails knowing your customers’ mobile behavior. Most importantly, studies have shown that customers using mobile devices are looking for immediate solutions above all.

Think about it a little and you’ll know exactly why this makes sense.(Also think of how you personally use your smartphone or tablet to look for things online.) People use their smartphones and tablets when they are on the move. When they find your website in this state, they are 90% more likely to convert. However, you must have a mobile website that is ready for the customer and suits to their exact preferences and needs.

To keep up with the increasing pace of mobile commerce, your mobile website maintenance should include optimizing your website to the customer who is looking for solutions and nothing else. Below are some of the formatting essentials to keep in mind for a mobile website.

To keep up with the increasing pace of mobile commerce, your mobile website maintenance should include optimizing your website to the customer who is looking for solutions and nothing else. Below are some of the formatting essentials to keep in mind for a mobile website.

  1. Keep your text BIG.
    Go with a font size that looks too big to you. The reason for this is simple: you do not know where your potential customer will be accessing your website. They may be on a train with little light. They may be in a space with an overbearing glare from the sun. The point is to make your main points easy to see and have them stand out. You can forego some of the aesthetics here for practical purposes.
  2. Do not scroll sideways.
    People on smartphones are used to scrolling up and down, not left and right. If your sale button or your call to action feature is on the right, the potential customer may miss it completely. Any website maintenance should include putting all extra columns into a vertical line so that it is easy to navigate.
  3. Include easy tabs for directions to your storefront and to your e-cart.
    Make sure your customer can get to the point of sale with the fewest amount of clicks possible. Ideally, your top seller should be on your front screen along with your call to action feature and a GPS map/directions to your storefront for local customers.
  4. Forget Flash and video components if possible. If not, make them images/photos instead.
    With long loading times, Flash and video files will only detract customers and prospects from staying on your website. You want everything to load quickly while still maintaining that visual appeal that will attract them to your business. Use images over videos when possible – ideally all the time – and make sure that they are scaled to fit in with the text.

This may seem like a lot to fit into a little screen, but it really is not, especially when you remove everything that has no business on a hardcore sales screen.

About Ajay Prasad

Ajay Prasad is the President and Founder of Global Marketing Resources, LLC, which runs a number of Internet strategy and e-commerce companies under its umbrella. Ajay's functional expertise includes website strategy, marketing management, business development, consumer research, market analysis and strategic planning. GMR Website Maintenance is a website maintenance company that focuses on all aspects of maintenance and design, tailored to fit each of our client's specific needs. Google+

One thought on “Mobile Website Design Should Realize One Thing: Impatience

  1. I think it is important to realize this reaction is directly related to the type of content. Most of these content that we read is not critical and done on a whim. Great Post

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