How to Optimize Your Videos

Video SEO or VSEO is optimizing video for YouTube, Yahoo Video and other internet video search engines.

There has been a 120% increase in video viewership compared to the last year as released by comScore. Internet habits seem to be changing and textual content is taking a backseat especially in countries where broadband connectivity speed is good. 

Video optimization has caught on.  Search engines rely on factors, such as metadata within the video file, inbound links and anchor text and some other factors to determine what the video is about.         
                  
Top 10 U.S. Online Video Brands, Home & Work
February 2010

Rank

Brand

Total Streams (000)

Unique Viewers (000)

1

YouTube

5,914,160

108,776

2

Hulu

647,560

14,130

3

MSN/WindowsLive/Bing

218,684

18,992

4

Yahoo!

196,736

25,513

5

CNN Digital Network

152,406

13,567

6

Turner Sports and Entertainment Digital Network

137,468

6,116

7

Nickelodeon Kids and Family Network

130,568

5,380

8

ABC Television

116,245

6,347

9

CBS Entertainment Network

107,590

7,312

10

Fox Interactive Media

104,787

11,314

You Must

  • Create great video content that people like to link to or send referrals to, there is no substitute to that.

  • Give your videos relevant filenames and URLs. Try to include keywords in the file name.

  • Break down long videos into smaller units or clips and describe each of the clips videos well using the keywords. Optimize the HTML part of the video clips. This means you need to add the Title, keyword, description, h1, h1 tags if any to the video. Also add the alt text tag in the SWFObject file. Be within the title tag display limit of 62 characters allowed by YouTube.

  • Keyword rich anchor text carries a lot of weight. So, Use appropriate keywords in the link text for the file.

     

    Consider These Factors

    1. Some video sites like Yahoo Video and Blinkx accept RSS or MRSS feed. You can enter a title, description, keywords and a full transcript. A full transcript can really prove useful in optimizing your videos.
    2. Some video search engines like YouTube, AOL Video, and Yahoo Video allow uploading of video to them. You can upload your video files to these sites by following the same process – enter metadata including a title, description and keywords. This step will prove helpful in optimizing your videos. 

                 
    Bonus Tips

    1. Choose a popular format, such as .mov, .avi, or .wmv. From video SEO perspective it is not advisable offering the file in multiple formats. So, just make your selected version visible to the search engines, and offer it to all your visitors.
    2. Length of your video file should be reasonable (maximum 5 minutes).  Your visitors may not like lengthy video files, unless your content is really compelling to keep them fully engaged.
    3. Smartly used thumbnails will help users decide which video to watch. A quick snapshot will help your visitors to decide which video they would like to invest their time on.

     

    Give enough publicity and exposure to your video files. This will immensely help you in their optimization. Put your videos everywhere. Publicize your video files with proper RSS feeds. Get help from social book-marking tools to enhance the visibility of your videos. Embedding of your videos on other sites will give the desired exposure to your videos.

    It is significant to optimize your video files to get traffic to your web site. Although video search is in its initial stage, it is indeed growing fast. With more and more users getting broadband access, video’s usage level will grow even faster. Adding videos to a website is becoming more popular concept.

    More on video optimization

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    About Sangeeta

    Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime. Google+

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