Making Testing and Analyzing a Part of Website Maintenance

Website maintenance is just not adding content to your site; it also involves analyzing reasons for a site’s performance and improving upon it.

Website conversion is a matter of constant evolution and efforts. Even the best of the efforts can fail if website owners show indifferent attitude and lack of interest. In today’s world, business environment is turning highly competitive; marketing of an Internet based business has become very important factor. A competent and experienced web based service provider can help a lot in achieving your company’s marketing results significantly.

If you really want online or even offline success, you must understand the importance of correct marketing testing.

There are some basic points which you need to ponder:

  1. What is your website strategy?
  2. What is your ROI on each strategy?
  3. Are you split testing your content?
  4. Do you have tracking installed on each page of your website?
  5. Are you aware which form placement works better?
  6. What site links are better exchanges?
  7. Do you know the unique visitors, time spent, page hit, etc. for your website?
  8. Are you familiar with all the measures for your website traffic?  

Reorganizing the contents, giving it a less cluttered look and assuring that visitors get the right information they are looking for, can be an effective analyzing strategy.

Have you:

  1. Added metatags and optimized the coding by doing the keyword research before reconstructing your website?
  2. Redirected to the new pages ensuring that no link was lost? This can be possible if your testing and analyzing strategy is monitored by a competent and experienced website marketing company. 
  3. Added verification captcha to forms so that only humans are able to fill them?
  4. Considered Changing the look of your website to something sophisticated and unique so that your website is capable of showing a high standard, keeping spammers away?
  5. Added a blog to ensure that the site always had fresh content?
  6. Put the special features on the right top space where it is easily visible?

If a website fails to offer its users fresh and growing experience, that site would soon become insecure, unusable, and obsolete. Code beautification, validation of markup, making XHTML more meaningful, spell-check of your website content  are best and proven SEO principles that improve your site’s overall effectiveness. A thorough analysis of your website is vital for its effective accessibility and usability.

Testing and analyzing your website bounce rate is an important feature of a good website maintenance strategy. Bounce rate is a term used to denote the percentage of visitors who leave your website immediately after linking on the link to your website. If your visitors leave soon after they click on a link to your website, it’s like visitors leaving on the doorstep of your store. Rankings and traffic are meaningless statistics if you have a high bounce rate.

If your Internet Marketing service provider is professionally competent and experienced, if he knows the importance of the basic principles of testing and analyzing and applies them effectively as part of website maintenance strategy, you be rest assured, your company’s marketing experience will dramatically improve.

About Ajay Prasad

Ajay Prasad is the President and Founder of Global Marketing Resources, LLC, which runs a number of Internet strategy and e-commerce companies under its umbrella. Ajay's functional expertise includes website strategy, marketing management, business development, consumer research, market analysis and strategic planning. GMR Website Maintenance focuses on all aspects of Website Maintenance and ensures high quality and efficient website maintenance services, tailored to fit each of our client's needs. Google+

2 thoughts on “Making Testing and Analyzing a Part of Website Maintenance

  1. Its quite right that in SEO content is king. But one must not forget the onsite and offsite optimization.
    One must create a checklist for checking their websites that it is performing well or not, or it is SEO friendly or not.
    The post will be quite helpful for the website owners if they are looking to generate ROI through their website.

  2. Website maintenance is not only updating content on your site rather it also involves detailed analysis of performance and evolving new ways to improve it continuously. To know the exact requirement of website owner it is highly essential to have a proper communication with them, if there is any sort of communication gap it will adversely effect the business. So for proper website maintenance, proper strategy, analysis and rapid updates of contents are required.

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