Electronic commerce, commonly known as (electronic marketing) e-commerce or eCommerce needs no introduction. In the US E-commerce sales in the second quarter of 2009 accounted for 3.3 percent of total sales and this is expected to increase. See the graph below*.
E-commerce has completely revolutionized the system of goods purchase and business communication. It has transformed the way consumers purchase goods and services. It helps to sell products and services economically and the shop is literally open 24/7.
Ensuring security and authenticity of a website is necessary before embarking on an ecommerce site. Making the websites secure so that the customers can perform any transaction without fear is one most important feature of website.
Business owners should also keep in mind that most prospective customers like to browse online and partially make up their mind before actually visiting the store. Hence your website should allow option for browsing too. Using a ecommerce website is like going to a store, look for items to be purchased, once you find those items you keep them in the shopping cart and then you go to the cashier to make the payment and then you exit the store. The same can be said for the eCommerce sites, it is a store through a website.
Management wise continuous improvement and time to time changes are required to keep the site updated. The maintenance of a eCommerce sites has to done extensively. You have to constantly review how well the site is operating and consider new opportunities and ways of working it out.
It also involves real time tracking of transactions, e-tailing of products using a robust and scalable backend module, secure electronic transactions and the remote management of logistics including the tracking of users, process and information.
To promote a positive image for the business and attract more visitors to the site, the content of the site should be accurate and should be updated on a regular basis. This will show the professionalism of the company.
Customer are interested in statistics, detailed descriptions and will like to gather as much of information as possible. So try giving as much details as possible on your website.
Some common applications related to e-commerce are email, instant messaging, online shopping and order tracking, online banking and the list goes on. Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance.
GMR website maintenance understands ecommerce website maintenance well and has been doing it for several clients.