What Are the Benefits of Outsourcing Your Website Copy?

Benefits of Outsourcing Website Copy

Content has become incredibly important in helping your business growth. However, for many business owners, particularly small business owners, the idea of creating a ton of website copies can be pretty daunting. The website maintenance requires keeping that content fresh and working properly on the web—which can also be fairly difficult to deal with. That’s […]

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How to Optimize “Adjustive” Web Design in Content

adjustive web design

Tablets transform daily lives, and mobile traffic data grows at a rate of more than 80 percent each year. More than 1,500 years ago, philosopher Heraclitus uttered his famous quote about change being the only constant. The Internet continues to prove him right. Although Heraclitus could never have imagined a world in which more than […]

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7 Actions That Can Enhance Usability of Your Website

website usability tips

Getting people to visit your website is only one of the two very important considerations when you build a site. The other key consideration is how user friendly the website is. If a user visits your site and likes the way it looks and how easy it is to navigate, that person is much more […]

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4 E-Commerce Tips to Attract Shoppers This Holiday Season

4 E-Commerce Tips to Attract Shoppers This Holiday Season

Need a little boost to help your e-commerce numbers really skyrocket this holiday season? No problem, these tips will have you covered and ensure that your target audience thinks of your eCommerce site first when they do their holiday shopping this season. Follow these 4 e-commerce tips to attract shoppers this holiday season 1. Give […]

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How Important Is Quality Assurance Testing for Your Website?

Website Quality Assurance

Quality assurance (QA) is the process of putting a project, such as a website, through a series of tests. It’s an important step in working out the bugs of a project before it is launched to the public. The last thing you want is to hurt your company’s credibility with a flawed product that gets […]

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HTML + CSS: Master the Art of Design Skills

HTML + CSS Master the Art of Design Skills

If someone else does the coding, the website looks good for a day. If you learn to code, the website can look good forever. OK, maybe the statement above is a bit hyperbolic, but you get the idea—everyone with a website should know at least a little HTML and CSS. Right now you’re probably rolling […]

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Online Marketing Budget: How Much to Get a Pouring Downturn

Online Marketing Budget: How Much to Get a Pouring Downturn

Deciding how much money you should spend on online marketing is a big question for small and large companies alike. Whether you have a start-up with a dozen employees or a sizeable corporation with dedicated sales and marketing departments, you don’t want to under-spend or overspend on your marketing. The following guidelines will help you […]

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Happy Halloween: 7 Themes to Make Your WordPress Site Scary

7 Halloween themes for WordPress Websites

Halloween is around the corner and it’s time to get your friendly ghost or goblin costume ready and some magic spell to protect yourself from evil spirits! While the neighborhood streets are undoubtedly the epicenter of Halloween fun, you can take the spookiness to another level and celebrate the holiday with visitors on your website. […]

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The Science of Colors for a Website Design

Science of colors in website design

If you’ve accidentally clicked on an ugly website, you likely received a quick lesson in the important role colors play in design. More precisely, you probably experienced first-hand, from a user’s perspective, why web developers need to know a thing or two about color theory. Color theory dictates how colors can and should be used […]

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10 Expensive Mistakes That Can Ruin Your Website

10 Expensive Mistakes That Can Ruin Your Website

Every small business needs a website; otherwise, it’s missing opportunities to make online cash. But having a website isn’t enough. It needs a developed content marketing strategy that pulls in leads that are converted to sales and repeat business. Many website owners simply don’t put in the time necessary to make such a strategy work. […]

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