Twitter Hashtags: 5 Tips to Make Their Use Simple and Effective

It’s been seven years since the hashtag took over Twitter–and it all started with #sandiegofire. That’s when Nate Ridder, a resident of San Diego, starting putting them on all of his posts about a wildfire burning through his hometown, threatening homes and businesses. Many of the 300,000 people who were evacuated from San Diego and others across […]

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Enhancing Landing Page Readability for Better Adwords Performance

Sometimes more is less, and less is more. This paradox of life is especially true when it comes to landing pages. When most marketing professionals think about optimizing PPC landing pages, they immediately think about adding more content–more words, more images, more headers and subheads, and more trust signals. And why wouldn’t they? With so […]

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How Pinterest Rich Pins Make Your Social Media Strategy Better

The one thing marketers strive for in social media campaigns is high levels of engagement. This has made marketers devise all kinds of techniques to increase user participation, hoping to increase sales. For marketers using Pinterest, the social network has introduced a new feature that is aimed at increasing engagement. The new feature is known […]

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Why Google Plus Should Become Part of Your Social Media Package

Facebook might have more users. Twitter might make more headlines. But in 2014, Google Plus is likely to be the most important social media tool in your communications arena. For the unfamiliar or uninitiated, here’s a     Google Plus primer: Similar to Facebook and Twitter, it allows you to create a page to promote […]

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Google May Soon Launch a New Search Results Design

Google is known to keep its tests secret, but SEO marketers and bloggers always seem to get a heads up when something is cooking. While majority of the tests or changes from the search giant have been related to SEO, there are hundreds of other tests that are usually not caught until much later because […]

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Matt Cutts Video Details Google’s Criteria to Determine a Paid Link

If you’ve ever wondered how Google determines whether or not a link is intended to manipulate PageRank (and who hasn’t?), your answer may come in a new video recently released by Matt Cutts. Cutts leads Google’s WebSpam team, which fights spam through a combination of computer algorithms and manual review. While the team’s mission is […]

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An 8 Point Checklist for Effective Maintenance of Your Website

If you’ve got a website, you’ve got to have a maintenance plan. Every website needs a little TLC every now and then, regardless of how well it was initially designed. Links go bad, domain names expire, content gets stale and the next thing you know, your audience has moved on to more up-to-date sites. Luckily, […]

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How to Safeguard and Maintain Your Website’s Content

In this day and age, people do steal content. It’s unfortunate, but it does happen. It can be frustrating, especially since you took the time to think of what to write and how to write it and some shmuck just comes along and steals it! If you have taken the time to write your own […]

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HTML5 Website Design & Development: Benefits for Business Sites

When the first version of HTML5 was introduced to the public in 2008, hardly anyone noticed. Despite its obvious benefits to developers who work on business websites, most browsers couldn’t handle the hypertext markup language. About four years later HTML5 for website design rolled out and a handful of developers started using it to structure […]

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Top 4 Tips for Making Landing Page Website Design Services Effective

The design of your landing page will determine whether visitors will take the action you desire or leave your website. The landing page can make or break your business as it is the gateway through which leads enter your sales funnel. Therefore, it is important the landing page is designed to be effective. Below are […]

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