4 E-Commerce Tips to Attract Shoppers This Holiday Season

4 E-Commerce Tips to Attract Shoppers This Holiday Season

Need a little boost to help your e-commerce numbers really skyrocket this holiday season? No problem, these tips will have you covered and ensure that your target audience thinks of your eCommerce site first when they do their holiday shopping this season. Follow these 4 e-commerce tips to attract shoppers this holiday season 1. Give […]

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How Important Is Quality Assurance Testing for Your Website?

Website Quality Assurance

Quality assurance (QA) is the process of putting a project, such as a website, through a series of tests. It’s an important step in working out the bugs of a project before it is launched to the public. The last thing you want is to hurt your company’s credibility with a flawed product that gets […]

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HTML + CSS: Master the Art of Design Skills

If someone else does the coding, the website looks good for a day. If you learn to code, the website can look good forever. OK, maybe the statement above is a bit hyperbolic, but you get the idea—everyone with a website should know at least a little HTML and CSS. Right now you’re probably rolling […]

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Online Marketing Budget: How Much to Get a Pouring Downturn

Deciding how much money you should spend on online marketing is a big question for small and large companies alike. Whether you have a start-up with a dozen employees or a sizeable corporation with dedicated sales and marketing departments, you don’t want to under-spend or overspend on your marketing. The following guidelines will help you […]

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Happy Halloween: 7 Themes to Make Your WordPress Site Scary

Halloween is around the corner and it’s time to get your friendly ghost or goblin costume ready and some magic spell to protect yourself from evil spirits! While the neighborhood streets are undoubtedly the epicenter of Halloween fun, you can take the spookiness to another level and celebrate the holiday with visitors on your website. […]

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The Science of Colors for a Website Design

If you’ve accidentally clicked on an ugly website, you likely received a quick lesson in the important role colors play in design. More precisely, you probably experienced first-hand, from a user’s perspective, why web developers need to know a thing or two about color theory. Color theory dictates how colors can and should be used […]

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10 Expensive Mistakes That Can Ruin Your Website

Every small business needs a website; otherwise, it’s missing opportunities to make online cash. But having a website isn’t enough. It needs a developed content marketing strategy that pulls in leads that are converted to sales and repeat business. Many website owners simply don’t put in the time necessary to make such a strategy work. […]

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Traits Aspiring PPC Experts Need to Embody in Themselves

Whether you are a novice or experienced PPC professional, there is always room to improve your skills and results. With PPC, nothing is given. You need to test different strategies to get the highest CTR that will result in the best conversion rate for your ads. This has to be done without necessarily increasing your […]

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Mobile Readiness of Your Business: It Is High Time

Is your business connected with the mobile internet world? It definitely needs to be, especially if it’s a local brick and mortar business. At one time all you needed was a website to participate in modern business, but now you need to have a mobile friendly website. While some internet trends come and go, the smartphone revolution […]

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3 E-Commerce Analytics Every Entrepreneur Must Learn

Are your search-marketing campaigns effective? For a lot of people with e-commerce sites, the answer is maybe. Maybe people don’t know with precision what their return on investment is, because they don’t really understand how search-marketing works. Maybe it’s because they don’t have the tools to measure the effectiveness of their ads. Or maybe it’s […]

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